Marlon Appelgren
Front-end web developer /CMS lead
I sit at the intersection of strategic user experience design and clean, functional web development. My focus is on turning complex user needs and business goals into clear, intuitive, and accessible digital products.
I specialize in taking ownership of CMS platforms to design and develop high-converting frontend environments. Operating at the intersection of user experience and technical implementation, my core focus is turning visitor behavior insights into fast, intuitive, and high-performing digital touchpoints.
I bridge the gap between creative strategy, user experience, and technical execution. As a CMS lead, I drive the continuous evolution of web environments by building responsive, accessible frontend features engineered to optimize conversion rates and user retention.
I oversee the end-to-end digital lifecycle—translating user research and business goals into high-impact interfaces, wireframes, and production-ready code. By aligning modern frontend technologies with intuitive content structures, I create seamless user journeys that maximize performance, boost conversions, and elevate brand value across every digital channel.
Would you like to adjust the tone to be more creative, corporate, or technical?
Previous and current work…
Front-end Web Development
Bee Company
New project started.
Front-end Development: Translating design concepts into responsive, high-performance web applications using modern web technologies such as HTML, CSS, JavaScript/React in the CMS environment Drupal.
Digital Accessibility (WCAG): Ensuring all digital products meet WCAG accessibility standards, making services and information easily accessible to diverse user groups.
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Front-end Web Development, Stockholms Stadsmission
User-Centered Design (UX/UI): Led user research, wireframing, and interactive prototyping to create intuitive and engaging digital user experiences.
Frontend Development: Translated design concepts into responsive, high-performance web applications using modern web technologies such as HTML, CSS, JavaScript/React in the CMS environment Drupal.
Digital Accessibility (WCAG): Ensured all digital products met WCAG accessibility standards, making services and information easily accessible to diverse user groups.
Cross-Functional Collaboration: Worked closely with project managers, communications teams, and backend developers to bring digital products from concept to launch.
Front-end Web Development
Art Portable
UX/UI Design: Conducted user research, wireframing, and prototyping to craft intuitive, highly engaging digital experiences.
Frontend Development: Transformed design concepts into responsive, fast-loading Drupal interfaces using HTML, CSS, and JavaScript/React.
Accessibility (WCAG): Implemented strict WCAG standards to guarantee inclusive access across all digital touchpoints.
Cross-Functional Execution: Partnered with project managers, content teams, and developers to take products from ideation to launch.
Front-end web development, Retail & Brands
Digital Experience & E-commerce Management: Managed and optimized digital content, customer journeys, and personalized experiences within CMS and e-commerce platforms to drive engagement, conversions, and customer satisfaction.
CMS & Content Management: Created, published, and maintained content, campaign pages, and product-related experiences in Voyado and other digital platforms, ensuring consistency, accuracy, and strong user experiences.
Personalization & Customer Engagement: Leveraged audience segmentation, personalization, and marketing automation to deliver relevant customer communications and improve retention, engagement, and conversion rates.
Accessibility & Quality Assurance: Ensured digital content and user experiences met accessibility best practices, usability standards, and quality requirements across devices and channels.
Cross-Functional Collaboration: Worked closely with marketing, CRM, e-commerce, content, and development teams to plan, launch, and optimize digital initiatives that supported both customer needs and business objectives.